A Guide to Buying a Dog Online

An Analysis of the

6 Most Advertised Dogs Online of 2018

Purchase Assistant


This project is an analysis of the online dog sales market. The purpose is to help consumers understand and make informed market choices.






Most Common Price

6 Most Advertised Breeds

The 6 most advertised dog breeds in the UK. 8% of dog adverts online are for French Bulldogs.

Select Breed >

New Legislation

New legislation came into effect on the 1st of October 2018. This means that all breeders who sell puppies must have a licence from the council. This also means that there are stricter rules for breeders when creating adverts.

Advert Checklist

Always make sure all of the following are present in any advert you consider. If an advert is missing one of the following, then it is likely that the advert is from an unethical breeder or puppy farm.

Licence Number

Issuing Authority

Photograph of Dog

Age of Dog

Country of Origin

Country of Sale