This project is an analysis of the online dog advertisements. The purpose is to help consumers understand the issues and make informed market choices.
New legislation came into effect on the 1st of October 2018. This means that all breeders who sell puppies for profit must have a licence from the council. This also means that there are stricter rules for breeders when creating adverts.
The law now stipulates all animals being sold for profit must include the following information in the advertisement.